College Brand & Identity - Just Do It! by William Jenkins @EdTech_Stories

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I recently discussed the impact of a bad inspection report and how the network effects and feedback loops might impact on the school/college student admissions as there might be more demand for the "good" schools because people are keen to avoid the "bad" & "failing" ones.

I explored how it may be parents who place a higher value on education who are more likely to change schools, so may lead to the "more able" students leaving.

But does getting into school/college with a more stringent application process play a role in improving results? If a school/college has a reputation for being a "failing" institution, how do you raise the spirits of students, parents and staff? How do you convince them that one bad inspection report does not define the school/colleges' identity or, more importantly... the students identity? Can branding and marketing help?

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